Creative Content

Here is a picture of the building I have chosen to build my bar in:

Here is a link to the Radio Commercial:


https://soundcloud.com/peter-sullivan-5

EOC Week 9: Mission Statements

“The mission statement for the Hut is to provide an unmatched dining and atmosphere experience for the local community” This first mission statement if for a restaurant of another person in the class. I like it, because its short and sweet and expresses exactly what he wants it to be. He’s not just saying, oh hey we sell food and it’s Caribbean themed, he mentioned the unmatched dining and atmosphere and hopefully that’s what people want more than just good food. The only thing I would critique on this is maybe saying why it will have unmatched dining and atmosphere.

"Our mission is to make Scriptz your preferred bar destination in Downtown Las Vegas. We deliver outstanding service and quality beverages to make us your one stop bar. We believe in not only serving the people of Las Vegas, but also our creative individuals." I like that he said one stop bar in this statement. So that you know they are going to have what you are looking for no matter what you drink. So you know that this place may bring in a wide variety of people, mostly writers and people with ideas will come but they don’t have to decide where to go because going here will make everybody happy. The book says,” Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace.” This is pretty much exactly what he does here, and I would easily be persuaded to come visit this establishment.

“At The Bean Break, customers will be in a very mellow environment that will have people be stress free. It will have customers coming back because there won’t be a coffee shop like this anywhere else” I also like this one because it says exactly what you’re going to get from this place, however like the others it still doesn’t say how they are going to do this. It just says it will and I think people kind of want to know how you are going to be different from a Starbucks or something like that. So what makes you unique?

EOC Week 8: Creative Concept

Radio is still a good medium to get information across most people spend a lot of time in their cars commuting and just cruising around.  You have 30 seconds to get your point across and get people to get interested in your product which can definitely be a challenge.  So my creative concept for promoting my bar is going to be a radio commercial that I will write and produce myself.  I have all the tools necessary and the talent needed to put it all together.  The plan would be to broadcast it on the stations that my ideal cliental would be listening too.  I would also find a way to get onto Pandora and other internet stations because people listen to them more than actual radio I feel like.  Some people have Pandora constantly going on in their house, and nobody buys the actual version with no commercials so everyone has to listen to them.  What I would also like to do is actually put up the different recipes for the beer that we will brew in the brewery.  I have been making beer for the past 5 years and have created my own recipes but would also look up some different ones too.  This is to make sure that we have a wide variety to attract all different kinds of beer lovers to the brewery.  I believe that with this commercial done with quality and advertising our beers will strongly encourage people to visit and keep visiting the restaurant.  

Implement Evaluation Control

In conclusion, this place is open to people of all ages, and back rounds.  People will know what to expect from the second they walk in the door to the moment they leave.  They will want to come back again and again just to have that amazing experience again.  Our beer will be of the best quality and have the best quality control in the city.  It well be held to the highest standard and the same will be said for our food.  Which is made using the ingredients of the beer to give it a special flavor and taste.  I have learned a lot about what it takes to out together a marketing plan, and I am excited to put this plan into action to develop what I believe is exactly what this city needs.  I haven’t seen anything else like this in the entire city and I am excited to offer it to the people of Henderson. 

Price

Prices, prices, prices, isn’t this the most important thing in business right now?  With our economy the way it is right now everybody is looking for the best deal and the biggest bargain.  People are looking for that happy hour or two for one deal at any bar or restaurant.  Applebee’s and their two for 20 menu seems to be leading the way in this regard.  I’m not saying that our beer is going to be cheap, after doing the research on prices for ingredients on all the different recipes I’ve determined that every beer needs to be at least four dollars to make come out even.  Of course we don’t want to come out even we want to make money, so obviously we are going to have to charge more.  We will have two different sizes of mugs, 16 oz and 22 oz, which is typical for most restaurants.  The 16 will cost five dollars and the 22 seven, and after researching prices in other bars I have found that this is definitely a reasonable price especially for home made beer. To deliver on its value proposition, the firm must first create a need-satisfying market offering (product). It must decide how much it will charge for the offering (price) and how it will make the offering available to target consumers (place). Finally, it must communicate with target customers about the offering and persuade them of its merits (promotion). (Marketing An Introduction, Armstrong/Kotler,13).  Competition will always seem to drive down the amount that you can charge for you product though. In these days of intense price competition, service marketers often complain about the difficulty of differentiating their services from those of competitors. To the extent that customers view the services of different providers as similar, they care less about the provider than the price. (Marketing An Introduction, Armstrong/Kotler,226).  We can very well charge a few dollars more than any other place unless our product is vastly superior to what they have to offer.

Distribution

Giving a limited number of dealers the exclusive right to distribute the company’s products in their territories. (Marketing An Introduction, Armstrong/Kotler,G10).  This is what the book defines as Exclusive distribution.  I can’t imagine that’s a good idea for business to just be exclusive to certain companies but I can see how that could make the certain company a lot of money.  I can’t say our restaurant has something that is need to distribute outside of the restaurant.  I would say that everything is in house; unless the product becomes so successful that we could expand to bottling and selling the beer to grocery stores. Stocking the product in as many outlets as possible, (Marketing An Introduction, Armstrong/Kotler,G10).  This is called Intensive distribution which sounds like a good idea because why wouldn’t you want your product to be in as many places as possible so people can get it wherever they are.  Finding the distributing means is probably the hardest part.  Finding vendors who can help you are few and far between, Working at a restaurant right now I do know of a few vendors but all they do is supply restaurant so I will have to deal with them to get what I need for our restaurant but hopefully if it becomes successful enough they can help with distributing our product to other stores/restaurants too.

Promotion

Promotion is a little difficult in this town, because you  have to contend with the places on the strip.  Radio seems to still be the best way to get to people these days.  However a lot of people don’t listen to the radio so we have to find other ways to get our products name out there. “Promotion means activities that communicate the merits of the product and persuade target customers to buy it.” (Marketing An Introduction, Armstrong/Kotler,54). “It must communicate with target customers about the offering and persuade them of its merits (promotion).” (Marketing An Introduction, Armstrong/Kotler,13).  This is what they book says about promotion, it needs to be blended with all the other techniques to have a successful marketing plan.  Promotion could be the most important step though because how else are people going to know about your product?  Word of mouth however may just be the most important way of promoting our restaurant.  People who have been are going to tell their friends about the experience that that had at our place, people are going to trust what they say more that they are going to trust some television or radio commercial.  It does cost a lot of money to do this kind of promotion however, The most logical budget-setting method is the objective-and-task method, whereby the company sets its promotion budget based on what it wants to accomplish with promotion. This budgeting method entails (1) defining specific promotion objectives, (2) determining the tasks needed to achieve these objectives, and (3) estimating the costs of performing these tasks. The sum of these costs is the proposed promotion budget. (Marketing An Introduction, Armstrong/Kotler,389).  Most companies when trying to save money their promotion is the first thing to get removed from the budget when it could actually become the thing that saves them if they can learn to do it correctly.  Hopefully we have done it correctly.