Distribution

Giving a limited number of dealers the exclusive right to distribute the company’s products in their territories. (Marketing An Introduction, Armstrong/Kotler,G10).  This is what the book defines as Exclusive distribution.  I can’t imagine that’s a good idea for business to just be exclusive to certain companies but I can see how that could make the certain company a lot of money.  I can’t say our restaurant has something that is need to distribute outside of the restaurant.  I would say that everything is in house; unless the product becomes so successful that we could expand to bottling and selling the beer to grocery stores. Stocking the product in as many outlets as possible, (Marketing An Introduction, Armstrong/Kotler,G10).  This is called Intensive distribution which sounds like a good idea because why wouldn’t you want your product to be in as many places as possible so people can get it wherever they are.  Finding the distributing means is probably the hardest part.  Finding vendors who can help you are few and far between, Working at a restaurant right now I do know of a few vendors but all they do is supply restaurant so I will have to deal with them to get what I need for our restaurant but hopefully if it becomes successful enough they can help with distributing our product to other stores/restaurants too.