Promotion

Promotion is a little difficult in this town, because you  have to contend with the places on the strip.  Radio seems to still be the best way to get to people these days.  However a lot of people don’t listen to the radio so we have to find other ways to get our products name out there. “Promotion means activities that communicate the merits of the product and persuade target customers to buy it.” (Marketing An Introduction, Armstrong/Kotler,54). “It must communicate with target customers about the offering and persuade them of its merits (promotion).” (Marketing An Introduction, Armstrong/Kotler,13).  This is what they book says about promotion, it needs to be blended with all the other techniques to have a successful marketing plan.  Promotion could be the most important step though because how else are people going to know about your product?  Word of mouth however may just be the most important way of promoting our restaurant.  People who have been are going to tell their friends about the experience that that had at our place, people are going to trust what they say more that they are going to trust some television or radio commercial.  It does cost a lot of money to do this kind of promotion however, The most logical budget-setting method is the objective-and-task method, whereby the company sets its promotion budget based on what it wants to accomplish with promotion. This budgeting method entails (1) defining specific promotion objectives, (2) determining the tasks needed to achieve these objectives, and (3) estimating the costs of performing these tasks. The sum of these costs is the proposed promotion budget. (Marketing An Introduction, Armstrong/Kotler,389).  Most companies when trying to save money their promotion is the first thing to get removed from the budget when it could actually become the thing that saves them if they can learn to do it correctly.  Hopefully we have done it correctly.