So according to the book I fall into the category of Millenials which is somebody born between the years of 1977-2000. Apparently there are 83 million of us and we have somewhere close to 730 million dollars worth of purchasing power, which sounds about right. Right now we are the digital generation, the majority of us grew up with access to a computer. For me yes, I can't even think back far enough to remember not having a computer to go onto. I can barely remember not having the internet, but for the most part it has been a huge part of my life. As more people have come to the United States yes the country has gotten more diverse. However that really doesn't apply to me being the typical Caucasian, blue eyed, blonde hair male with no barriers to stop me from achieving all of my goals. Just like every person my age we are very technology savy, there's no way any of us don't know how to use a computer or go on the internet, use facebook, heck even build out own webpage and start a blog or tweet about god knows what. All that stuff is second nature to all of us and someone not knowing how to do it really blows our minds.
We are definately demanding of a more independant marketing strategy coming at us. We are a generation of individuals who are out to all make a name for oursleves. It seems like everyone in this generation wants to me famous in some way. I know myself I want to be a famous Rock Star. The strategy is to make things independent to us, say something like make it your own or custom made just for you are the best ways to get to us. Like I say every body wants to be famous or treated like someone famous.
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