Objectives

The objectives are similar to what any person that opens a bar would be.  No it's not just to sell beer and alcohol, it's similar to the business mission statement that was previously stated in other blogs.  We want more than just to sell beer, we want to establish ourselves as the premier pub and restaurant in the greater Henderson area.  "Strategic planning sets the stage for the rest of the planning in the firm. Companies usually prepare annual plans, long-range plans, and strategic plans. The annual and long-range plans deal with the company’s current businesses and how to keep them going. In contrast, the strategic plan involves adapting the firm to take advantage of opportunities in its constantly changing environment."(Marketing An Introduction, Armstrong/Kotler,39)  Planning is one part of the objectives and only through planning can you hope to achieve your objectives.
Objectives can probably change from time to time.  Like right now the objective is just to get this project off the ground and get the money and support to get the place going.  After that the objective will be to start the production precess, including building the building and brewing the beer and developing the menu and food items needed to order and a food supplier too.  Once all that is achieved then we can finally start the advertising process leading up to the opening and developing a customer following.