Target Market Strategy

Target market

    A set of buyers sharing common needs or characteristics that the company decides to serve.(pG10)Target market strategy, the question should be what is our target market?  I would say it is a wide variety of people from all different age groups.  The drinking law is set at age 21 but since we are a restaurant too our market is people of all ages.  Typical advertising strategies will be used to gain a typical restaurant following.  Everything from local television to local radio commercials will be used, also targeting the channels and times when most people are listening or watching.  So that would be from 7 am to 9 am while they are commuting to work.  From 4pm to 6 pm when they are commuting home.  Also from 7pm to 10 pm on the local channels that are watched the most and have the most popular shows on them.  The point here is to get people to know the name House of Brews, the name is  funny and clever and not easy to forget.  They will hear enough about it to make them curious about what the place is like.  Once they come in for dinner hopefully they atmosphere and the prices will make them want to come back again.  We aren't planning any specials like "happy hour" to lure people in.  We are just hoping the normal prices are resonable enough that they won't mind paying it.  People know that local brews are going to cost a little bit more than your average Budweiser, but people are coming for something different than that so are expecting it.  They know it's a higher quality beer and they know it will cost them a bit more than just a lame beer at a bar.