Product

My product is pretty easy to figure out just from the name of the restaurant, it’s called House of Brews so obviously we make and sell beer.  However the product itself is a whole lot more than that. “We define a product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. Products include more than just tangible objects, such as cars, computers, or cell phones. Broadly defined, “products” also include services, events, persons, places, organizations, ideas, or mixes of these. Thus, an Apple iPhone, a Toyota Camry, and a Caffé Mocha at Starbucks are products. But so are a trip to Las Vegas, Fidelity online investment services, and advice from your family doctor.” (Marketing An Introduction, Armstrong/Kotler,209).  This is the books definition of a product so it really can be anything.  Our product is more than just beer.  I want the brewers themselves to be the bartenders because who knows more about the beer we make than the people who made it. “Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.” (Marketing An Introduction, Armstrong/Kotler,209).  I actually do believe that the restaurant itself more so than the products offered are our product,  People can go and get a beer anywhere and yes if our beer is good people will come back because it’s the only place that they can get it.  However if the atmosphere is not to their liking then no matter how good the beer is they won’t come back for it.  People will come back because our product is superior to anyplace else in Henderson.  We also will have the most knowledgeable and friendly staff around.